It is with GREAT excitement that we announce the partnership of Cherrywood with The Disney Theatrical Group, the producers of THE LION KING on Broadway! We can now call the challenge what we wanted to all along: The LION KING Cherrywood Challenge! This means bigger prizes, bigger incentives, and a more focused visual inspiration.
Now that this has actually happened, I can tell you that I have been working on this idea since last July. I was able to contact the stage manager, pitch the idea, travel to NYC to see the musical, get a backstage tour, show the costume designer the colors I dyed (and got a thumbs-up!), communicate with the show's publicist and Vice President of Business Affairs/Legal Counsel...all to receive a "Thanks, but no thanks" from the theater. They were flattered, but did not wish to pursue it.
Disappointed, but not discouraged, I decided to call it "King of the Jungle". We felt we needed to get started because people were waiting. So I redesigned the logo and all the printed materials I had ready in the wings, and started dyeing "King of the Jungle" fabric like crazy. We announced the challenge 2 weeks ago at the Road to California show.
Guess who called last Thursday?
Out of the blue I get a call from the Vice President I had been emailing, and he says they have reconsidered and are really excited to partner with us. They were impressed by what we had done with the WICKED challenge. Before I knew it I was on a conference call with the VP of Marketing and a room full of Creatives! Pinch me!!
The art department made a few changes to my logo, which I happily accepted, and off we go again! They are offering photos, sketches, fabrics, etc. for inspiration and throwing in a couple tickets for the winner! They also want to be in on the judging!
My mind is racing, and I hope your's is too!!!